The How a Car Works project was realized with the help of Alex Muir, an enterprising young man of Scottish descent. During our one-year collaboration, we shot nearly a hundred episodes for an on-line video course. The episodes were showing a Mazda MX5 Miata car disassembled into pieces and then put together step by step, with great detail and expertise. Through the educational video series, one can master everything that professional car mechanics learn for years.
The task was to make an educational series and trailers, complete with special stop motion techniques. First, a trailer was completed as a pilot, and after a favorable reception, we started the production of the series right away. The shooting sessions were realized in close cooperation with the partner, for whom we sought to create a specific added production value and stick to a customer-centric standard the whole time. During production, the emphasis was primarily on efficiency, but this could in no way be to the detriment of the quality of the videos. We were able to develop a special workflow process allowing us to efficiently do the post-production in parallel, and even leaving room for later modifications. At the end of the day, we spent 2 to 4 hours on each episode, which we think of as an unmatched performance. Later, we also made another trailer for disassembling an engine block with stop motion technique of live pictures. This second trailer immediately went viral and generated millions of views internationally. The series has been extremely popular ever since and today boasts tens of thousands of followers.