The Pass It Back, Bro! project is an initiative of the Jane Goodall Institute, which aims to ensure that old, obsolete mobile phones are not discarded but disposed of at designated collection points, as some of the materials they contain can be recycled.
The target audience of the film is the school age group, so by mixing live image and animation, we made a fast-paced film that explains the importance of recycling and shows the natural damage caused by mining the raw materials needed to make mobile devices.
We tried to make an attention-grabbing and motivating video that introduces children to the importance of conscious consumer thinking.
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