Measures in response to the 2020 pandemic have hit gyms hard. Together with the Strongbody staff, we have tried to develop an online form of training that allows everyday exercise and a healthy lifestyle to be sustainable for both existing guests and newcomers. This is how HOMEBODY was created.
Nearly two hundred videos showing each exercise were first uploaded to the YouTube channel, followed by videos in vlog format. The growing number of views and subscriptions has strengthened us to sign up with live, interactive workouts during the second wave to keep up. To accomplish this, our team set up a multi-site, full streaming studio, allowing viewers to follow real-time workouts on a daily basis after November 2020, creating movement at home yet in the community.
We also created a promotional video for the campaign to promote sports, which was a great success with lots of positive feedback and countless new viewers.
When the gym reopened, there was a lot of talk about workouts at home, and many, many new faces also appeared who fell in love with the sport during online training.